Our story

Our fairytale began in 2003 with the bettor as its hero.

Chapter 1 – Chasing dreams
Into the wild we went. Travelling the markets taught us what people want. Brave alliances and years of operations forged products into perfection, and the people got what they wanted. Time has come to grant them what they never dared to desire.

Chapter 2 – Discovering a rare gem
A treasure was discovered – a mighty tech betting platform. Our own precious source of Herculean power.

Chapter 3 – The empire emerges
Armed with two decades of experience, an industry-leading cyber force, and a legion of millions of bettors, we decided to conquer the world.

Chapter 4 – The tribes have arisen
We’ve mastered the art of ‘custom-made betting’ and tailored our betting experience to fit every culture and market.

Epilogue – Well, this one hasn’t been written yet.
But it sure seems like it’s leading to a very happy end…

Standing out from the crowd.

We’re a High-tech boutique who quickly adapts to changing demands.

We research betting cultures and deliver custom-tailored betting experiences.

We love what we do, and the people who do it.

We’re a High-tech boutique who quickly adapts to changing demands.

We research betting cultures and deliver custom-tailored betting experiences.

We love what we do, and the people who do it.

Sponsorships

Our men on the pitch.

2021 – 2022

Official partner of Red Arrows, Zambia

2021 – 2022

Official partner of Dodoma Jiji FC, Tanzania

2021 – 2022

Official partner of Aduana Stars, Ghana

2021

Official partner of Talanta FC, Kenya

2021

Official partner of Enyimba, Nigeria

2021

Official partner of Daring Club Motema Pembe, DR Congo

2019 – 2021

Official Global Gaming and Betting Partner of Juventus FC

We developed promotional content and marketing activities for Juventus fans, including exclusive creations and prize giveaways that gave supporters the opportunity to experience the Italian champions up-close.

2018 - 2020

Official Principal Sponsor of EFL Championship club’s Blackburn Rovers

We became the Official Principal Sponsor of Blackburn Rovers, one of England’s longest-established clubs and one of only six teams to win the Premier League.

2019

Didier Drogba becomes 10bet’s brand ambassador

Famed for scoring 10 goals in 10 finals and winning 10 trophies at club level, Didier is known as “the ultimate big game player”. That’s a pretty perfect synergy for a brand partnership if you ask us.

2018 - 2019

Official Betting Partner of EFL Championship club West Bromwich Albion

This is how we roll.

Promote diversity

Invest in people

Be responsible

Have fun

For the bettor

With hubs in Europe, Africa and LATAM, we harness & celebrate the unique perspectives everyone brings. It allows us, as a global company, to see the full picture of the betting world in all its spectrum – and trust us, it’s beautiful.